Social Media Projects
Holiday Cases
OtterBox
2025
Social First Creative Shoot
Overview
I led a strategic collaboration with the creative team to architect a social-first production for the OtterBox holiday collection. By prioritizing high-quality, trending video formats over traditional static assets, we ensured the brand remained relevant during the peak holiday rush. This initiative marked a major internal milestone as the social team took an active role in creative direction, ensuring that all holiday assets were optimized for platform-specific engagement from the start. Despite a high-pressure timeline, we successfully delivered a suite of premium content that balanced brand aesthetic with the fast-paced nature of social trends.
Key Results
45% increase in audience enagement on holiday content vs. 2024
500K+ impressions across platforms
Key Results
30% increase in holiday case sales vs. 2024
OtterBox
Best In Class Brand Partnerships
2024
Apple and Disney Partnerships
Overview
I managed the social execution for OtterBox’s most critical revenue drivers, Apple and Disney, where I balanced high-velocity agility with rigorous legal compliance to protect partnerships that account for over 50% of annual revenue. During the high-stakes Apple iPhone launches, I spearheaded "day-of" production cycles, filming authentic content and deploying innovative AR assets within hours of the keynote to beat competitors to market. Simultaneously, I navigated complex Disney IP guidelines by leading a lean, three-person team through a 4-day content marathon in Orlando, capturing over 1,000 high-quality assets while ensuring 100% compliance with strict shot-list restrictions. This blend of strategic precision and scrappy field production allowed us to maintain market leadership through cost-effective, co-branded storytelling at a global scale.
Key Results
5M views across social platforms
6.5% Engagement rate
Managed social partnerships that account for 50% yearly revenue
Overview
Key Results
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Key Results
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B2B Small Business Interviews
Homebase
2023
High Engagement Human to Human Content
Overview
I spearheaded an on-site interview series across the Homebase community to capture the raw, unfiltered reality of entrepreneurship. By traveling to business locations and conducting deep-dive interviews with founders, I translated complex business struggles into bite-sized, emotionally resonant video content. This strategy was designed to move beyond traditional B2B marketing by fostering a sense of shared experience among our audience.
Key Results
50K+ total views across Instagram and TikTok
89% positive sentiment
250% increase in community engagement MoM